car2go today announced the addition of LIVESTRONG as a new beta partner. Through the partnership, LIVESTRONG employees are able to register for and have access to car2go's fleet of 200 smart fortwo vehicles.
"LIVESTRONG employees are excited to be part of car2go's efforts to drastically change transportation in Austin," said Mona Patel, LIVESTRONG Executive Vice President. "LIVESTRONG is committed to bettering our community and we hope our participation will encourage others to embrace car2go."
Founded in 1997 by cancer survivor and champion cyclist Lance Armstrong and based in Austin, Texas, LIVESTRONG fights for the 28 million people around the world living with cancer today. LIVESTRONG connects individuals to the support they need, leverages funding and resources to spur innovation and engages communities and leaders to drive social change. Known for the iconic yellow wristband, LIVESTRONG's mission is to inspire and empower anyone affected by cancer.
In February 2009, LIVESTRONG moved into its first permanent home at 2201 East Sixth Street in East Austin, a diverse neighborhood undergoing a revitalization. The LIVESTRONG headquarters received a gold rating from Leadership in Energy and Environmental Design (LEED) for its environmental sustainability, along with four stars by the Austin Energy Green Building Program. In addition to working in a green building, LIVESTRONG encourages its employees to practice green living by offering incentives to carpool, use public transit and utilize Austin Energy's green power options to minimize environmental impact.
"LIVESTRONG's dedication to sustainability and community improvement makes them a perfect partner for car2go," said Nicholas Cole, President and CEO of car2go N.A., LLC. "car2go is looking forward to working with LIVESTRONG in improving the quality of life for Austin residents with our progressive solution to urban mobility."
LIVESTRONG is car2go's second pilot group to be included in the pilot program. Daimler launched its groundbreaking car2go pilot project in North America this past November. The City of Austin was the first North American city to partner with car2go. The partnership allows more than 13,000 city employees access to 200 car2go vehicles not only for business but also for personal use. Unlike other car sharing programs, car2go vehicles can be accessed "on-demand," and the members may use the vehicle for as long as they like, without committing to a specific return time. The driver can finish the rental in any available public parking space within the greater downtown Austin area or at one of the specially marked car2go spaces.
Feb 27, 2010
Ford Invests $155 Million in Fuel-Efficient Engines; Adds Jobs with Cleveland Plant No. 1 Upgrade
Ford investing $155 million in Cleveland Engine Plant No. 1 and adding
60 jobs
Investment supports new fuel-efficient 3.7-liter V-6 engine for 2011 Mustang that delivers an expected best-in-class 30 mpg highway and 305 horsepower
The 3.7-liter DOHC Ti-VCT V-6 is one of nine new engines and transmissions Ford is introducing in North America for 2011-model-year vehicles
With Cleveland plant upgrade, Ford already has invested $1.8 billion and added 1,260 jobs in North American powertrain engineering and facilities to support 2011 vehicle launches - with more to come
Ford Motor Company (NYSE:F) is investing $155 million and adding 60 jobs at its Cleveland operations to build a new fuel-efficient V-6 engine for the 2011 Mustang, which has expected class-leading highway fuel efficiency of 30 miles per gallon on the highway and 305 horsepower.
The investment and jobs at Ford's Cleveland Engine Plant No. 1 brings the company's investment in powertrain engineering and facility upgrades in North America to $1.8 billion to support its 2011 vehicle launches - with more to come. The total number of jobs being added as part of these investments is 1,260. The new Mustang engine is one of nine new or upgraded engines or transmissions for 2011 model Ford, Lincoln and Mercury vehicles.
"Ford is absolutely committed to delivering class-leading fuel efficiency with every new vehicle we introduce, and this investment in Cleveland provides further proof," said Bill Russo, director of manufacturing for Ford's powertrain operations.
On sale this spring, the 2011 Ford Mustang delivers 305 high-performance horses for V-6 coupe buyers. The all-aluminum dual-overhead cam (DOHC), 3.7-liter Duratec 24-valve V-6 engine delivers a projected 30 mpg on the highway with a six-speed automatic transmission and fun for drivers on nearly every road.
"Mustang is completely transformed with this new engine," said Derrick Kuzak, group vice president, Global Product Development. "Everything people love about the car is still there and now under the hood is a V-6 engine that uses premium technology to deliver the power, the feel, the fuel efficiency, even the sound of the best sports coupes in the world."
Also available for the 2011-model year are the Mustang GT - with an all-new 5.0-liter V-8 delivering 412 horsepower and projected unsurpassed highway mileage of 25 mpg - and a no-compromises Shelby GT500 powered by a 5.4-liter supercharged V-8 and 550 horsepower.
The new 3.7-liter V-6 is built at Ford's Cleveland Engine Plant 1. The 5.0-liter V-8 engine is built at Ford's Essex Engine Plant in Windsor, Ontario. The 5.4-liter supercharged V-8 is built at Ford's Romeo, Mich., Engine Plant.
Cleveland Engine Plant 1 Retooled
Cleveland Engine Plant No. 1's V-6 engine is expected to represent two-thirds of Mustang's volume this calendar year.
Ford's $155 million investment there includes $121 million in manufacturing investment at the plant and $34 million for launch and engineering. Sixty new jobs have been added to the plant to support the new engine.
Specifically, the $121 million for the manufacturing facility supports continued investment in developing and re-tooling the plant's flexible manufacturing systems in the assembly and component (cylinder block, head and crankshaft) areas.
"The Cleveland Engine Plant is not only building fuel-efficient engines for some of our most popular Ford products, it's becoming a hub for the future of Ford powertrains," Russo said. "This facility has the flexibility and the expertise to help us meet customer demands for fun, fuel-efficient vehicles, and it represents the future of advanced manufacturing in North America."
Ford's investment at Cleveland Engine Plant is supported by Ford's green partnership with the U.S. Department of Energy. This Ohio plant is one of 11 Ford facilities in the U.S. participating in the Advanced Technology Vehicles Manufacturing Incentives Program initiated by Congress and implemented by the Obama administration. The program is helping to develop advanced technology vehicles and strengthen American manufacturing across the country. This project is also supported by Ford's state and local government partners primarily through training funds.
The investment represents the latest in Ford's ongoing commitment to the Cleveland Engine Plant No. 1. Opened in 1951 as Ford's first engine plant in Ohio, the facility has produced more than 35 million engines.
In 2004, Ford invested $350 million into the plant for redesign and installation of an all-new assembly line as well as block, crankshaft and cylinder head machining lines. The plant also led the way in 2009 with the introduction of Ford's first EcoBoost engines, which use gasoline turbocharged direct-injection technology for up to 20 percent better fuel economy, 15 percent fewer CO2 emissions and superior driving performance versus larger displacement engines.
Nine New or Upgraded Powertrains This Year
Ford is introducing nine new or upgraded powertrains in North America for its 2011 model vehicles, representing $1.8 billion worth of investment in engineering and facilities. Among the nine powertrains are:
-- 6.2-liter V-8 gasoline engine for the F-Series Super Duty
-- 6.7-liter Power Stroke Diesel for the F-Series Super Duty
-- 6R140 heavy-duty TorqShift® automatic transmission for the F-Series
Super Duty
-- 3.7-liter Ti-VCT V-6 engine for the Mustang
-- 5.0-liter Ti-VCT V-8 engine for the Mustang
-- Six-speed automatic transmission for the Mustang
The 2011 Mustang is the most technically advanced model yet of America's favorite sports car. Both V-6 and V-8 models feature Twin Independent Variable Valve Timing (Ti-VCT), double overhead cams, four-valves per-cylinder and free-flowing exhaust systems. Both models are available with six-speed manual or an upgraded 6-speed automatic transmission.
With so much additional horsepower standard, the 2011 Mustang received enhancements to its chassis and suspension to maintain the outstanding driving behavior Mustang owners expect. The addition of new technologies and features, including segment-exclusive electric power assisted steering will mark a new era of driving dynamics for Mustang.
"We're focusing on every single detail of our engine and transmission lineup to speed class-leading fuel efficiency to our customers as quickly as possible, affordably and in high volumes," said Barb Samardzich, vice president, Powertrain Development.
The 2011 Mustang is a strong example of Ford's industry leading fuel economy gains. According to the Environmental Protection Agency, Ford's combined car and truck fuel economy has improved nearly 20 percent since 2004 - almost double the next closest competitor.
Additionally, Ford has lowered its tailpipe CO2 emissions more than any other automaker. Ford's fleet-wide average of 434 grams per mile is 37 grams lower than the 2007 total and 25 grams lower than 2008.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 198,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.
60 jobs
Investment supports new fuel-efficient 3.7-liter V-6 engine for 2011 Mustang that delivers an expected best-in-class 30 mpg highway and 305 horsepower
The 3.7-liter DOHC Ti-VCT V-6 is one of nine new engines and transmissions Ford is introducing in North America for 2011-model-year vehicles
With Cleveland plant upgrade, Ford already has invested $1.8 billion and added 1,260 jobs in North American powertrain engineering and facilities to support 2011 vehicle launches - with more to come
Ford Motor Company (NYSE:F) is investing $155 million and adding 60 jobs at its Cleveland operations to build a new fuel-efficient V-6 engine for the 2011 Mustang, which has expected class-leading highway fuel efficiency of 30 miles per gallon on the highway and 305 horsepower.
The investment and jobs at Ford's Cleveland Engine Plant No. 1 brings the company's investment in powertrain engineering and facility upgrades in North America to $1.8 billion to support its 2011 vehicle launches - with more to come. The total number of jobs being added as part of these investments is 1,260. The new Mustang engine is one of nine new or upgraded engines or transmissions for 2011 model Ford, Lincoln and Mercury vehicles.
"Ford is absolutely committed to delivering class-leading fuel efficiency with every new vehicle we introduce, and this investment in Cleveland provides further proof," said Bill Russo, director of manufacturing for Ford's powertrain operations.
On sale this spring, the 2011 Ford Mustang delivers 305 high-performance horses for V-6 coupe buyers. The all-aluminum dual-overhead cam (DOHC), 3.7-liter Duratec 24-valve V-6 engine delivers a projected 30 mpg on the highway with a six-speed automatic transmission and fun for drivers on nearly every road.
"Mustang is completely transformed with this new engine," said Derrick Kuzak, group vice president, Global Product Development. "Everything people love about the car is still there and now under the hood is a V-6 engine that uses premium technology to deliver the power, the feel, the fuel efficiency, even the sound of the best sports coupes in the world."
Also available for the 2011-model year are the Mustang GT - with an all-new 5.0-liter V-8 delivering 412 horsepower and projected unsurpassed highway mileage of 25 mpg - and a no-compromises Shelby GT500 powered by a 5.4-liter supercharged V-8 and 550 horsepower.
The new 3.7-liter V-6 is built at Ford's Cleveland Engine Plant 1. The 5.0-liter V-8 engine is built at Ford's Essex Engine Plant in Windsor, Ontario. The 5.4-liter supercharged V-8 is built at Ford's Romeo, Mich., Engine Plant.
Cleveland Engine Plant 1 Retooled
Cleveland Engine Plant No. 1's V-6 engine is expected to represent two-thirds of Mustang's volume this calendar year.
Ford's $155 million investment there includes $121 million in manufacturing investment at the plant and $34 million for launch and engineering. Sixty new jobs have been added to the plant to support the new engine.
Specifically, the $121 million for the manufacturing facility supports continued investment in developing and re-tooling the plant's flexible manufacturing systems in the assembly and component (cylinder block, head and crankshaft) areas.
"The Cleveland Engine Plant is not only building fuel-efficient engines for some of our most popular Ford products, it's becoming a hub for the future of Ford powertrains," Russo said. "This facility has the flexibility and the expertise to help us meet customer demands for fun, fuel-efficient vehicles, and it represents the future of advanced manufacturing in North America."
Ford's investment at Cleveland Engine Plant is supported by Ford's green partnership with the U.S. Department of Energy. This Ohio plant is one of 11 Ford facilities in the U.S. participating in the Advanced Technology Vehicles Manufacturing Incentives Program initiated by Congress and implemented by the Obama administration. The program is helping to develop advanced technology vehicles and strengthen American manufacturing across the country. This project is also supported by Ford's state and local government partners primarily through training funds.
The investment represents the latest in Ford's ongoing commitment to the Cleveland Engine Plant No. 1. Opened in 1951 as Ford's first engine plant in Ohio, the facility has produced more than 35 million engines.
In 2004, Ford invested $350 million into the plant for redesign and installation of an all-new assembly line as well as block, crankshaft and cylinder head machining lines. The plant also led the way in 2009 with the introduction of Ford's first EcoBoost engines, which use gasoline turbocharged direct-injection technology for up to 20 percent better fuel economy, 15 percent fewer CO2 emissions and superior driving performance versus larger displacement engines.
Nine New or Upgraded Powertrains This Year
Ford is introducing nine new or upgraded powertrains in North America for its 2011 model vehicles, representing $1.8 billion worth of investment in engineering and facilities. Among the nine powertrains are:
-- 6.2-liter V-8 gasoline engine for the F-Series Super Duty
-- 6.7-liter Power Stroke Diesel for the F-Series Super Duty
-- 6R140 heavy-duty TorqShift® automatic transmission for the F-Series
Super Duty
-- 3.7-liter Ti-VCT V-6 engine for the Mustang
-- 5.0-liter Ti-VCT V-8 engine for the Mustang
-- Six-speed automatic transmission for the Mustang
The 2011 Mustang is the most technically advanced model yet of America's favorite sports car. Both V-6 and V-8 models feature Twin Independent Variable Valve Timing (Ti-VCT), double overhead cams, four-valves per-cylinder and free-flowing exhaust systems. Both models are available with six-speed manual or an upgraded 6-speed automatic transmission.
With so much additional horsepower standard, the 2011 Mustang received enhancements to its chassis and suspension to maintain the outstanding driving behavior Mustang owners expect. The addition of new technologies and features, including segment-exclusive electric power assisted steering will mark a new era of driving dynamics for Mustang.
"We're focusing on every single detail of our engine and transmission lineup to speed class-leading fuel efficiency to our customers as quickly as possible, affordably and in high volumes," said Barb Samardzich, vice president, Powertrain Development.
The 2011 Mustang is a strong example of Ford's industry leading fuel economy gains. According to the Environmental Protection Agency, Ford's combined car and truck fuel economy has improved nearly 20 percent since 2004 - almost double the next closest competitor.
Additionally, Ford has lowered its tailpipe CO2 emissions more than any other automaker. Ford's fleet-wide average of 434 grams per mile is 37 grams lower than the 2007 total and 25 grams lower than 2008.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 198,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.
CODA Automotive Selects goodness Mfg as Advertising Agency of Record to Launch All- Electric Car
CODA Automotive, a California-based electric car and battery company, announced today the selection of goodness Mfg as its Agency of Record. Goodness Mfg's role will be to support the launch of the CODA all-electric car in late 2010 and CODA's on-going strategic and creative brand development. Responsibilities will include strategic planning, creative content development and production, media planning and buying, digital, social media and experiential marketing.
"Goodness Mfg is just as passionate about ending the dependence on oil as we are and preserving the environment for future generations," said Kevin Czinger, President and CEO, CODA Automotive. "We look forward to working together with goodness Mfg to show Americans that there is a fun, safe, and affordable way to accomplish these goals."
Goodness Mfg is known for creating powerful, emotional connections between brands and consumers, which made them a perfect match to help CODA jumpstart the electric car movement.
"There are many exciting challenges in accelerating the adoption of all-electric cars, and we are thrilled to have goodness Mfg along with us for the ride," said Kerri Martin, Chief Marketing Officer, CODA Automotive. "We chose goodness Mfg because of their strategic smarts, creative excellence and an understanding for the need to quickly adapt to the ever changing world, without being weighed down by traditional agency silos. Goodness Mfg's new agency model reflects the same innovative thinking as CODA's model of doing business differently in the auto industry."
As an American automotive company independent of the oil industry, CODA Automotive is leading the charge to accelerate the adoption of the electric car era by taking an unconventional and customer-centric marketing approach. Recognizing the inefficiencies of the traditional automotive business model and the opportunity for reinvention, CODA will sell directly to consumers and deliver a unique customer ownership experience in order to build a community of passionate electric car advocates.
Recently, goodness Mfg was acquired by Trailer Park, one of the largest integrated, digital production companies in North America, forming a new agency model that combines agency creative and services with production, all under one roof. This allows ideas and communication to get to market faster, which is critical as branding becomes more about the hundreds of micro-interactions with consumers versus just one campaign.
"We couldn't be happier or prouder to be teaming up with CODA to end dependence on oil and usher in a new era of electric cars," said Tom Adams, goodness Mfg Executive Creative Director. "To do good is a core tenet of goodness Mfg, and we couldn't think of a more perfect partner and perfect cause to do that with."
Work for CODA Automotive is expected to break this spring.
About CODA Automotive: Headquartered in Santa Monica, Calif., CODA is working to reduce dependence on oil and leading the way to a cleaner future by building 100% electric cars and transportation battery systems. CODA is working in a smart, inter-dependent way with a number of leading global technology and manufacturing companies to quickly and efficiently bring electric drive technology to market and jump start the electric car movement. Through its exclusive transportation and electric utility storage battery joint venture with Lishen Power Battery, CODA is also a leading designer and large-scale manufacturer of power battery systems. The American engineered, globally built CODA all-electric car will be available to consumers in 2010.
About goodness Mfg: goodness Mfg, a Trailer Park Company, is a hybrid agency that combines award winning creative talent with one of the largest digital production studios in the country. Located in Los Angeles, Calif., the agency is housed within a 65,000 sq ft production studio with over 300 full-time employees. Most recently, gMfg received extensive praise for its launch campaign and website for Google's Nexus One phone. Additional clients include Lucas Arts, Pearl Izumi, New Line Cinema, Netflix, and American Cancer Society.
"Goodness Mfg is just as passionate about ending the dependence on oil as we are and preserving the environment for future generations," said Kevin Czinger, President and CEO, CODA Automotive. "We look forward to working together with goodness Mfg to show Americans that there is a fun, safe, and affordable way to accomplish these goals."
Goodness Mfg is known for creating powerful, emotional connections between brands and consumers, which made them a perfect match to help CODA jumpstart the electric car movement.
"There are many exciting challenges in accelerating the adoption of all-electric cars, and we are thrilled to have goodness Mfg along with us for the ride," said Kerri Martin, Chief Marketing Officer, CODA Automotive. "We chose goodness Mfg because of their strategic smarts, creative excellence and an understanding for the need to quickly adapt to the ever changing world, without being weighed down by traditional agency silos. Goodness Mfg's new agency model reflects the same innovative thinking as CODA's model of doing business differently in the auto industry."
As an American automotive company independent of the oil industry, CODA Automotive is leading the charge to accelerate the adoption of the electric car era by taking an unconventional and customer-centric marketing approach. Recognizing the inefficiencies of the traditional automotive business model and the opportunity for reinvention, CODA will sell directly to consumers and deliver a unique customer ownership experience in order to build a community of passionate electric car advocates.
Recently, goodness Mfg was acquired by Trailer Park, one of the largest integrated, digital production companies in North America, forming a new agency model that combines agency creative and services with production, all under one roof. This allows ideas and communication to get to market faster, which is critical as branding becomes more about the hundreds of micro-interactions with consumers versus just one campaign.
"We couldn't be happier or prouder to be teaming up with CODA to end dependence on oil and usher in a new era of electric cars," said Tom Adams, goodness Mfg Executive Creative Director. "To do good is a core tenet of goodness Mfg, and we couldn't think of a more perfect partner and perfect cause to do that with."
Work for CODA Automotive is expected to break this spring.
About CODA Automotive: Headquartered in Santa Monica, Calif., CODA is working to reduce dependence on oil and leading the way to a cleaner future by building 100% electric cars and transportation battery systems. CODA is working in a smart, inter-dependent way with a number of leading global technology and manufacturing companies to quickly and efficiently bring electric drive technology to market and jump start the electric car movement. Through its exclusive transportation and electric utility storage battery joint venture with Lishen Power Battery, CODA is also a leading designer and large-scale manufacturer of power battery systems. The American engineered, globally built CODA all-electric car will be available to consumers in 2010.
About goodness Mfg: goodness Mfg, a Trailer Park Company, is a hybrid agency that combines award winning creative talent with one of the largest digital production studios in the country. Located in Los Angeles, Calif., the agency is housed within a 65,000 sq ft production studio with over 300 full-time employees. Most recently, gMfg received extensive praise for its launch campaign and website for Google's Nexus One phone. Additional clients include Lucas Arts, Pearl Izumi, New Line Cinema, Netflix, and American Cancer Society.
AVIS INTRODUCES ELECTRIC VEHICLES FOR HIRE TOGETHER WITH ITS LONG- TERM PARTNER RENAULT
Building on its long-term environmental heritage, leading car hire company, Avis, has partnered with the Renault-Nissan Alliance to offer electric cars to its customers from 2011.
The partnership will add to Avis' already well-established environmental programme, which has seen the company maintain a CarbonNeutral® status since 1999.
Pascal Bazin, Chief Executive for Avis Europe, explains: "At Avis, we are committed to reducing our carbon footprint and are always looking for new ways to improve our environmental performance."
"We are delighted to sign this important partnership with Renault to offer electric vehicles as part of our green fleet, which is an increasingly central part of our customer offering. Despite the impact of the recession, consumers are just as aware of the issues of climate change and it is only by working together with our partners that will we be able to make a difference."
Senior Vice President, Renault Corporate Sales Division, Uwe Hochgeschurtz, adds: "Avis is an important long-term partner for Renault, so we are thrilled to be able to expand our offering with the company to include electric vehicles. We are confident that the partnership will play an important role in enabling customers to experience the new technology and learn about the environmental benefits of electric vehicles, which are sure to become a significant alternative for car travel in the future."
With electric vehicles, which produce zero emissions during use, Renault is preparing a breakthrough solution that provides sustainable mobility for all. From 2011, Renault will progressively roll out four electric vehicles.
These include two derivatives of internal-combustion vehicles: • Renault Fluence Z.E., an electric version of Fluence. • Renault Kangoo Express Z.E., an electric version of Renault Kangoo Express, intended primarily for fleet and business use. The range of electric vehicles will later be extended to cover other segments, including two new cars whose architecture will be designed to run exclusively with electrical power:
• A car derived from the Twizy Z.E. Concept for motoring in built-up areas. • The fourth vehicle will take its inspiration from Zoe Z.E. Concept and is scheduled to be released at the beginning of 2012. It will be a particularly versatile vehicle
intended for everyday motoring in and around cities.
With a long history of environmental awareness, Avis has offset more than 147,000 tonnes of CO2 since 1997 by investing in a host of environmental initiatives such as renewable energy, methane capture projects and tree planting, which mean the company has now been CarbonNeutral® accredited for more than a decade.
Average CO2 emissions have also been successfully reduced year on year through the introduction of further environmentally friendly technologies and practices, including motion detector lights in many of its European offices, an extensive recycling scheme for staff and the development of a Spill Prevention Control and Countermeasure (SPCC) plan to prevent spills from storage and during fuel loading at rental stations across Europe.
Meanwhile, Avis customers can already benefit from an extensive eco-offering. Each car on the Avis fleet is typically only six months old, to ensure maximum fuel efficiency, whilst the average CO2 emissions for cars purchased in 2009 was just 144.6g CO2/Km.
All Avis customers also have access to environmental driving tips to help lower their emissions and can choose a vehicle from a wide ranging green fleet, including hundreds of vehicles which run on fuels other than petrol or diesel. Leisure and business customers also have the option to offset their carbon emissions prior to their journey.
For more information about Avis and its green fleet, please visit avis-europe.com. For more information about Renault and its future electric range, please visit Renault.com
Avis
1) For further information please contact the appropriate representative on behalf of Avis Europe plc from the list below.
2) Avis Europe is a leading car rental company in Europe, Africa, the Middle East and Asia, where it operates the globally recognised Avis and Budget brands, serving more than 8 million customers each year
3) The Avis brand operates across four continents via a network of over 2,800 locations in 109 countries, through wholly owned subsidiaries in 13 corporate countries complimented by licence arrangements in a further 96 countries.
4) Avis Europe tries harder to meet customer's needs with the complimentary Avis Preferred scheme providing customers with the quickest and easiest way to rent a car, including pre-prepared paperwork, priority counters and dedicated reservation lines
5) Avis Europe has also developed a series of other initiatives designed to improve speed, clarity and choice for customers including its jargon free Rental Agreement in 8 languages, Fuel up Front scheme, Rapid Return service and Satellite Navigation rental option.
6) CSR is an integral part of Avis Europe's 'We Try Harder' philosophy. Avis is committed to reducing the impact its business has on the environment and has been awarded CarbonNeutral® operation status since 2006. This was achieved through measuring and reducing its CO2 emissions to net zero through internal reduction initiatives such as, introducing more environmentally friendly vehicles into the fleet and through external reduction initiatives, i.e. offsetting.
7) Further details can be found at www.avis-europe.com
The partnership will add to Avis' already well-established environmental programme, which has seen the company maintain a CarbonNeutral® status since 1999.
Pascal Bazin, Chief Executive for Avis Europe, explains: "At Avis, we are committed to reducing our carbon footprint and are always looking for new ways to improve our environmental performance."
"We are delighted to sign this important partnership with Renault to offer electric vehicles as part of our green fleet, which is an increasingly central part of our customer offering. Despite the impact of the recession, consumers are just as aware of the issues of climate change and it is only by working together with our partners that will we be able to make a difference."
Senior Vice President, Renault Corporate Sales Division, Uwe Hochgeschurtz, adds: "Avis is an important long-term partner for Renault, so we are thrilled to be able to expand our offering with the company to include electric vehicles. We are confident that the partnership will play an important role in enabling customers to experience the new technology and learn about the environmental benefits of electric vehicles, which are sure to become a significant alternative for car travel in the future."
With electric vehicles, which produce zero emissions during use, Renault is preparing a breakthrough solution that provides sustainable mobility for all. From 2011, Renault will progressively roll out four electric vehicles.
These include two derivatives of internal-combustion vehicles: • Renault Fluence Z.E., an electric version of Fluence. • Renault Kangoo Express Z.E., an electric version of Renault Kangoo Express, intended primarily for fleet and business use. The range of electric vehicles will later be extended to cover other segments, including two new cars whose architecture will be designed to run exclusively with electrical power:
• A car derived from the Twizy Z.E. Concept for motoring in built-up areas. • The fourth vehicle will take its inspiration from Zoe Z.E. Concept and is scheduled to be released at the beginning of 2012. It will be a particularly versatile vehicle
intended for everyday motoring in and around cities.
With a long history of environmental awareness, Avis has offset more than 147,000 tonnes of CO2 since 1997 by investing in a host of environmental initiatives such as renewable energy, methane capture projects and tree planting, which mean the company has now been CarbonNeutral® accredited for more than a decade.
Average CO2 emissions have also been successfully reduced year on year through the introduction of further environmentally friendly technologies and practices, including motion detector lights in many of its European offices, an extensive recycling scheme for staff and the development of a Spill Prevention Control and Countermeasure (SPCC) plan to prevent spills from storage and during fuel loading at rental stations across Europe.
Meanwhile, Avis customers can already benefit from an extensive eco-offering. Each car on the Avis fleet is typically only six months old, to ensure maximum fuel efficiency, whilst the average CO2 emissions for cars purchased in 2009 was just 144.6g CO2/Km.
All Avis customers also have access to environmental driving tips to help lower their emissions and can choose a vehicle from a wide ranging green fleet, including hundreds of vehicles which run on fuels other than petrol or diesel. Leisure and business customers also have the option to offset their carbon emissions prior to their journey.
For more information about Avis and its green fleet, please visit avis-europe.com. For more information about Renault and its future electric range, please visit Renault.com
Avis
1) For further information please contact the appropriate representative on behalf of Avis Europe plc from the list below.
2) Avis Europe is a leading car rental company in Europe, Africa, the Middle East and Asia, where it operates the globally recognised Avis and Budget brands, serving more than 8 million customers each year
3) The Avis brand operates across four continents via a network of over 2,800 locations in 109 countries, through wholly owned subsidiaries in 13 corporate countries complimented by licence arrangements in a further 96 countries.
4) Avis Europe tries harder to meet customer's needs with the complimentary Avis Preferred scheme providing customers with the quickest and easiest way to rent a car, including pre-prepared paperwork, priority counters and dedicated reservation lines
5) Avis Europe has also developed a series of other initiatives designed to improve speed, clarity and choice for customers including its jargon free Rental Agreement in 8 languages, Fuel up Front scheme, Rapid Return service and Satellite Navigation rental option.
6) CSR is an integral part of Avis Europe's 'We Try Harder' philosophy. Avis is committed to reducing the impact its business has on the environment and has been awarded CarbonNeutral® operation status since 2006. This was achieved through measuring and reducing its CO2 emissions to net zero through internal reduction initiatives such as, introducing more environmentally friendly vehicles into the fleet and through external reduction initiatives, i.e. offsetting.
7) Further details can be found at www.avis-europe.com
"Think Blue.": a signal for the environment
Protecting the environment is simple and everyone can help in their everyday lives. This is the message of the new image and marketing campaign called "Think Blue." which the Volkswagen Passenger Cars brand is launching on February 27, 2010. Building on one of the best-known environmental labels in the automobile industry, "BlueMotion", Volkswagen is sending out a new signal for sustainable mobility.
This corporate mindset is underscored by the use of blue as the predominant color in the campaign. The color is already established on the market in the Volkswagen brand logo and through the "BlueMotion" environmental label. Volkswagen is now systematically continuing this tradition in combination with innovative elements.
"Our goal is to establish 'Think Blue.' as an expression of our corporate mindset and a firm feature of the Volkswagen brand's ecologically sustainable activities," Luca de Meo, Head of Marketing at the Volkswagen Passenger Cars brand, explained. "We have deliberately chosen an international slogan because environmental protection knows no national boundaries. The campaign is in line with the Volkswagen brand values: innovative, valuable and responsible," de Meo added.
The new advertising campaign builds a bridge from the past to the future. It takes up the thread of the "Think small" campaign that accompanied the triumphant international success of the Beetle as the people's car in the 1960s. "The 'Think small' slogan symbolizes the Volkswagen brand's achievement in democratizing mobility the world over. The challenge of the future lies in achieving efficient and sustainable mobility for everyone. Volkswagen intends to lead the way. This is expressed by the campaign: 'Think Small' has become 'Think Blue.'" de Meo stated.
The "Think Blue." campaign debuts on February 27, 2010 with print ads. These will be followed by TV spots, brochures, web specials and an e-game for iPhone and iPod Touch. All the measures focus on potential savings, sustainability and environmental awareness.
This corporate mindset is underscored by the use of blue as the predominant color in the campaign. The color is already established on the market in the Volkswagen brand logo and through the "BlueMotion" environmental label. Volkswagen is now systematically continuing this tradition in combination with innovative elements.
"Our goal is to establish 'Think Blue.' as an expression of our corporate mindset and a firm feature of the Volkswagen brand's ecologically sustainable activities," Luca de Meo, Head of Marketing at the Volkswagen Passenger Cars brand, explained. "We have deliberately chosen an international slogan because environmental protection knows no national boundaries. The campaign is in line with the Volkswagen brand values: innovative, valuable and responsible," de Meo added.
The new advertising campaign builds a bridge from the past to the future. It takes up the thread of the "Think small" campaign that accompanied the triumphant international success of the Beetle as the people's car in the 1960s. "The 'Think small' slogan symbolizes the Volkswagen brand's achievement in democratizing mobility the world over. The challenge of the future lies in achieving efficient and sustainable mobility for everyone. Volkswagen intends to lead the way. This is expressed by the campaign: 'Think Small' has become 'Think Blue.'" de Meo stated.
The "Think Blue." campaign debuts on February 27, 2010 with print ads. These will be followed by TV spots, brochures, web specials and an e-game for iPhone and iPod Touch. All the measures focus on potential savings, sustainability and environmental awareness.
BANKS SIDEWINDER TOP DIESEL DRAGSTER SETS SIGHTS FOR 6-SECOND "CLEAN" RUN
On Saturday March 6th 2010, the Banks Power team and their track-shredding Banks Sidewinder Top Diesel Dragster will head to Wittmann, AZ. for the Speedworld Dragstrip for NHRDA's Desert Diesel Nationals. Armed with an even more powerful engine than the one used in its track debut at Famoso last May, the objective is really two-fold: quarter-mile runs in the low-mid 6's while emitting none of the black clouds of soot normally associated with diesel racing. It wasn't too long ago that such an accomplishment with a diesel platform was even possible, but the Sidewinder represents the ultimate in advanced diesel drag-racing technology. "Diesel has cleaned up its act", says Gale Banks, "and we're out to prove speed can come without the price of black smoke." It's all part of Banks Power's objective to raise the profile of diesel technology, shed light on its inherent advantages in both power and efficiency, and usher in a generation of diesel gear-heads, fans, and customers.
Banks Power is the leader in the design, testing, manufacture, and sale of complete high-performance engine and braking systems for both diesel- and gasoline-powered light trucks, SUVs, and motorhomes. Located in Azusa, California, the company is squarely focused on the future of high performance with good fuel economy through technological innovation, world class engineering, and intense product testing. The company celebrated its "first 50" years in business in 2008, and, recently, Gale Banks himself was awarded a Distinguished Service Citation by the Automotive Hall of Fame. www.bankspower.com.
Banks Power is the leader in the design, testing, manufacture, and sale of complete high-performance engine and braking systems for both diesel- and gasoline-powered light trucks, SUVs, and motorhomes. Located in Azusa, California, the company is squarely focused on the future of high performance with good fuel economy through technological innovation, world class engineering, and intense product testing. The company celebrated its "first 50" years in business in 2008, and, recently, Gale Banks himself was awarded a Distinguished Service Citation by the Automotive Hall of Fame. www.bankspower.com.
Feb 18, 2010
THE CASE FOR ELECTRIC VEHICLES IS CLEAR
The case for battery-powered electric vehicles is perfectly clear. It only takes a little foresight-something entirely missing from Neil Winton's column ("Battery-only cars make no sense," Detroit News, February 10).
In the near future, EVs will indeed provide an important part of a comprehensive mobility portfolio helping to address national energy security and global environmental concerns. Yes, technologies to improve the fuel efficiency of gas- and diesel-powered vehicles, hybrid-electrics and alternative fuels like cellulosic ethanol will each play important roles in meeting customer needs while reducing oil dependency and greenhouse gases. So too will EVs, with the additional benefit of producing no tailpipe emissions at all.
Each of Winton's arguments against EVs breaks down upon knowledgeable scrutiny:
• Batteries are too expensive, he says, at least until economies of scale and technological advancements in the battery industry bring anticipated cost reductions. (Remember how expensive DVD players were when they first came out? Have you priced one lately? And didn't Bill Gates once suggest that 640K ought to be enough memory for anyone?) EV battery costs are expected to fall by at least 50 percent in the next three years through a combination of battery design advancements and manufacturing efficiencies, along with improvements in the energy efficiency of EVs that will lead to a down-sizing of the battery pack.
• But the battery packs required for HEVs today are much smaller and therefore less expensive than the packs required to power an EV, Winton says. True, but EVs have an obvious efficiency over HEVs that won't go away as technology advances-they need only an electric motor as opposed to the electric motor-internal combustion engine combo in an HEV. The added weight, complexity and expense of a redundant propulsion system gets harder to justify as battery prices fall, especially in smaller urban commuting vehicles. Not to mention the maintenance requirements and oil changes for combustion engine vehicles and hybrids. EVs have far fewer moving parts and no regular routine maintenance requirements at expensive dealerships.
• Won't range anxiety among potential customers doom the EV as a mainstream vehicle choice? No. A THINK City electric car, being sold in Europe right now and coming to the U.S. later this year, has a range of more than 100 miles per charge. That's well within the daily commute plus lunch-time errand use of millions of potential American customers. They can easily recharge their cars overnight using household current-at a cost that will amount to as little as 2 cents a mile.
• For those still nervous about getting stranded, an infrastructure of quick charge stations will emerge, beginning in the cities where corporate and municipal fleets first embrace EVs. Winton contends that the technology behind quick charging is questionable. But THINK and AeroVironment last month announced at the Washington Auto Show that ultra-fast charging-zero charge to 80 percent charged in just 15 minutes-will soon be here. In fact, THINK and its battery supplier, Indianapolis-based EnerDel have been fast-charging a THINK City daily for months now. THINK City and its advanced lithium ion battery have been specifically designed for the rigors of ultra-fast charging. We'd be pleased to demonstrate it to Mr. Winton or another writer from the Detroit News. We'll just need 15 minutes of your time.
• The electric grid is hopelessly inefficient, Winton contends. Yes, it is inefficient. But not hopelessly, and the sensible deployment of smart EVs like the 3-G connected THINK City can make it stronger. It is, in fact, the emergence of hundreds of thousands, and then millions, of EVs that will help provide the load management and energy storage that is missing today, bridging the gap between expensive periods of peak demand and relatively inexpensive off-peak times. The owner of an EV will have an energy-storage device that will interact with the energy grid as a money-making proposition, offsetting some of the owner's energy costs while helping to reduce energy disruptions from a periodically over-taxed grid. A growing network of plug-in EVs will complement the increasing proportion of renewable but volatile wind and solar energy coming into the grid. When's the last time your car earned money for you sitting in your garage? Or provided back-up power after a storm?
• In fact, even after the battery in an EV has completed its useful life of eight to ten years, it will still retain about 60 percent of its energy density. It will be a useful asset contributing to energy storage needs in offices and municipal buildings, utilities, etc. where the relative weight and size inefficiencies (compared with a new battery) will not be important. Again, the owners of EVs will have a valuable asset, and a market will develop to pay them for these assets, further reducing their overall cost of ownership. The battery electric car is starting to look like a stronger proposition now, isn't it?
Winton also contends that the case for man-made global warming is weak. Space limitations prevent me from taking that one on. But let me just say that even if one denies the science demonstrating the destructive qualities of man-made carbon dioxide in the upper atmosphere, he'd have to admit that a technology that helps reduce dependence on imported oil while contributing absolutely no tailpipe emissions ought to be given strong consideration in an improved portfolio of personal transportation choices.
Richard Canny,
CEO, THINK
In the near future, EVs will indeed provide an important part of a comprehensive mobility portfolio helping to address national energy security and global environmental concerns. Yes, technologies to improve the fuel efficiency of gas- and diesel-powered vehicles, hybrid-electrics and alternative fuels like cellulosic ethanol will each play important roles in meeting customer needs while reducing oil dependency and greenhouse gases. So too will EVs, with the additional benefit of producing no tailpipe emissions at all.
Each of Winton's arguments against EVs breaks down upon knowledgeable scrutiny:
• Batteries are too expensive, he says, at least until economies of scale and technological advancements in the battery industry bring anticipated cost reductions. (Remember how expensive DVD players were when they first came out? Have you priced one lately? And didn't Bill Gates once suggest that 640K ought to be enough memory for anyone?) EV battery costs are expected to fall by at least 50 percent in the next three years through a combination of battery design advancements and manufacturing efficiencies, along with improvements in the energy efficiency of EVs that will lead to a down-sizing of the battery pack.
• But the battery packs required for HEVs today are much smaller and therefore less expensive than the packs required to power an EV, Winton says. True, but EVs have an obvious efficiency over HEVs that won't go away as technology advances-they need only an electric motor as opposed to the electric motor-internal combustion engine combo in an HEV. The added weight, complexity and expense of a redundant propulsion system gets harder to justify as battery prices fall, especially in smaller urban commuting vehicles. Not to mention the maintenance requirements and oil changes for combustion engine vehicles and hybrids. EVs have far fewer moving parts and no regular routine maintenance requirements at expensive dealerships.
• Won't range anxiety among potential customers doom the EV as a mainstream vehicle choice? No. A THINK City electric car, being sold in Europe right now and coming to the U.S. later this year, has a range of more than 100 miles per charge. That's well within the daily commute plus lunch-time errand use of millions of potential American customers. They can easily recharge their cars overnight using household current-at a cost that will amount to as little as 2 cents a mile.
• For those still nervous about getting stranded, an infrastructure of quick charge stations will emerge, beginning in the cities where corporate and municipal fleets first embrace EVs. Winton contends that the technology behind quick charging is questionable. But THINK and AeroVironment last month announced at the Washington Auto Show that ultra-fast charging-zero charge to 80 percent charged in just 15 minutes-will soon be here. In fact, THINK and its battery supplier, Indianapolis-based EnerDel have been fast-charging a THINK City daily for months now. THINK City and its advanced lithium ion battery have been specifically designed for the rigors of ultra-fast charging. We'd be pleased to demonstrate it to Mr. Winton or another writer from the Detroit News. We'll just need 15 minutes of your time.
• The electric grid is hopelessly inefficient, Winton contends. Yes, it is inefficient. But not hopelessly, and the sensible deployment of smart EVs like the 3-G connected THINK City can make it stronger. It is, in fact, the emergence of hundreds of thousands, and then millions, of EVs that will help provide the load management and energy storage that is missing today, bridging the gap between expensive periods of peak demand and relatively inexpensive off-peak times. The owner of an EV will have an energy-storage device that will interact with the energy grid as a money-making proposition, offsetting some of the owner's energy costs while helping to reduce energy disruptions from a periodically over-taxed grid. A growing network of plug-in EVs will complement the increasing proportion of renewable but volatile wind and solar energy coming into the grid. When's the last time your car earned money for you sitting in your garage? Or provided back-up power after a storm?
• In fact, even after the battery in an EV has completed its useful life of eight to ten years, it will still retain about 60 percent of its energy density. It will be a useful asset contributing to energy storage needs in offices and municipal buildings, utilities, etc. where the relative weight and size inefficiencies (compared with a new battery) will not be important. Again, the owners of EVs will have a valuable asset, and a market will develop to pay them for these assets, further reducing their overall cost of ownership. The battery electric car is starting to look like a stronger proposition now, isn't it?
Winton also contends that the case for man-made global warming is weak. Space limitations prevent me from taking that one on. But let me just say that even if one denies the science demonstrating the destructive qualities of man-made carbon dioxide in the upper atmosphere, he'd have to admit that a technology that helps reduce dependence on imported oil while contributing absolutely no tailpipe emissions ought to be given strong consideration in an improved portfolio of personal transportation choices.
Richard Canny,
CEO, THINK
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