CODA Automotive, a California-based electric car and battery company, announced today the selection of goodness Mfg as its Agency of Record. Goodness Mfg's role will be to support the launch of the CODA all-electric car in late 2010 and CODA's on-going strategic and creative brand development. Responsibilities will include strategic planning, creative content development and production, media planning and buying, digital, social media and experiential marketing.
"Goodness Mfg is just as passionate about ending the dependence on oil as we are and preserving the environment for future generations," said Kevin Czinger, President and CEO, CODA Automotive. "We look forward to working together with goodness Mfg to show Americans that there is a fun, safe, and affordable way to accomplish these goals."
Goodness Mfg is known for creating powerful, emotional connections between brands and consumers, which made them a perfect match to help CODA jumpstart the electric car movement.
"There are many exciting challenges in accelerating the adoption of all-electric cars, and we are thrilled to have goodness Mfg along with us for the ride," said Kerri Martin, Chief Marketing Officer, CODA Automotive. "We chose goodness Mfg because of their strategic smarts, creative excellence and an understanding for the need to quickly adapt to the ever changing world, without being weighed down by traditional agency silos. Goodness Mfg's new agency model reflects the same innovative thinking as CODA's model of doing business differently in the auto industry."
As an American automotive company independent of the oil industry, CODA Automotive is leading the charge to accelerate the adoption of the electric car era by taking an unconventional and customer-centric marketing approach. Recognizing the inefficiencies of the traditional automotive business model and the opportunity for reinvention, CODA will sell directly to consumers and deliver a unique customer ownership experience in order to build a community of passionate electric car advocates.
Recently, goodness Mfg was acquired by Trailer Park, one of the largest integrated, digital production companies in North America, forming a new agency model that combines agency creative and services with production, all under one roof. This allows ideas and communication to get to market faster, which is critical as branding becomes more about the hundreds of micro-interactions with consumers versus just one campaign.
"We couldn't be happier or prouder to be teaming up with CODA to end dependence on oil and usher in a new era of electric cars," said Tom Adams, goodness Mfg Executive Creative Director. "To do good is a core tenet of goodness Mfg, and we couldn't think of a more perfect partner and perfect cause to do that with."
Work for CODA Automotive is expected to break this spring.
About CODA Automotive: Headquartered in Santa Monica, Calif., CODA is working to reduce dependence on oil and leading the way to a cleaner future by building 100% electric cars and transportation battery systems. CODA is working in a smart, inter-dependent way with a number of leading global technology and manufacturing companies to quickly and efficiently bring electric drive technology to market and jump start the electric car movement. Through its exclusive transportation and electric utility storage battery joint venture with Lishen Power Battery, CODA is also a leading designer and large-scale manufacturer of power battery systems. The American engineered, globally built CODA all-electric car will be available to consumers in 2010.
About goodness Mfg: goodness Mfg, a Trailer Park Company, is a hybrid agency that combines award winning creative talent with one of the largest digital production studios in the country. Located in Los Angeles, Calif., the agency is housed within a 65,000 sq ft production studio with over 300 full-time employees. Most recently, gMfg received extensive praise for its launch campaign and website for Google's Nexus One phone. Additional clients include Lucas Arts, Pearl Izumi, New Line Cinema, Netflix, and American Cancer Society.
Showing posts with label CODA. Show all posts
Showing posts with label CODA. Show all posts
Feb 27, 2010
Jan 22, 2010
CODA Automotive Taps Former GM North America Top Sales & Marketing Executive
California-based manufacturer of electric car and battery systems, CODA Automotive, has hired Michael A. Jackson as senior vice president of global sales and distribution. With more than 25 years of sales and marketing experience with Fortune 500 companies, Jackson will be responsible for building CODA's innovative sales model in anticipation of a late 2010 introduction of the company's all-electric car.
"The search for an executive with the right mix of business acumen, innovative thinking and willingness to take a fresh look at the automotive sales model was a long and arduous process," said Kevin Czinger, president and CEO, CODA Automotive. "We are confident that Mike will provide the leadership necessary to make the value-for-your-money CODA a desirable choice for any American."
Recognizing the inefficiencies of the traditional automotive business model and the opportunity for reinvention, CODA will sell its vehicle directly to consumers and deliver a unique customer ownership experience.
"The opportunity to work with an innovative tech company that defies convention is truly unique," said Jackson. "I look forward to leveraging my experience and passion for the category to help make CODA's launch of the first mass produced, all-electric car in the U.S. a success."
Jackson has held sales and marketing positions at General Motors, Coca-Cola, PepsiCo and Coors Brewing. Prior to joining CODA, Jackson was a partner at Sarkissian Mason, and before that, was the CEO of SPEEDSHAPE. >From 2000 to June of 2007, Jackson held key sales leadership positions within the ranks of GM North America, including vice president of marketing and advertising from 2006 to 2007 where he made significant changes in the way GM marketed its domestic brands, restructured the relationship between GM and its agency partners, focused GM's digital marketing efforts and led several of the most successful new product launches in GM's history (Chevy Silverado, Cadillac Escalade, and the GM 100,000 mile warranty). >From 2002 to 2006, Jackson was GM's general manager for the Western U.S. region (16 states) based in Los Angeles, and from 2000 to 2002, he was the executive director of sales and marketing with responsibility for overseeing vehicle distribution and sales promotion and incentive programs for the domestic business based in Detroit.
About CODA Automotive: Headquartered in Santa Monica, Calif., CODA is working to reduce dependence on oil and leading the way to a cleaner future by building 100% electric cars and transportation battery systems. CODA is working in a smart, inter-dependent way with a number of leading global technology and manufacturing companies to quickly and efficiently bring electric drive technology to market and jump start the electric car movement. Through its exclusive transportation and electric utility storage battery joint venture with Lishen Power Battery, CODA is also a leading designer and large-scale manufacturer of power battery systems. The American engineered, globally built CODA electric car will be available to consumers in 2010.
"The search for an executive with the right mix of business acumen, innovative thinking and willingness to take a fresh look at the automotive sales model was a long and arduous process," said Kevin Czinger, president and CEO, CODA Automotive. "We are confident that Mike will provide the leadership necessary to make the value-for-your-money CODA a desirable choice for any American."
Recognizing the inefficiencies of the traditional automotive business model and the opportunity for reinvention, CODA will sell its vehicle directly to consumers and deliver a unique customer ownership experience.
"The opportunity to work with an innovative tech company that defies convention is truly unique," said Jackson. "I look forward to leveraging my experience and passion for the category to help make CODA's launch of the first mass produced, all-electric car in the U.S. a success."
Jackson has held sales and marketing positions at General Motors, Coca-Cola, PepsiCo and Coors Brewing. Prior to joining CODA, Jackson was a partner at Sarkissian Mason, and before that, was the CEO of SPEEDSHAPE. >From 2000 to June of 2007, Jackson held key sales leadership positions within the ranks of GM North America, including vice president of marketing and advertising from 2006 to 2007 where he made significant changes in the way GM marketed its domestic brands, restructured the relationship between GM and its agency partners, focused GM's digital marketing efforts and led several of the most successful new product launches in GM's history (Chevy Silverado, Cadillac Escalade, and the GM 100,000 mile warranty). >From 2002 to 2006, Jackson was GM's general manager for the Western U.S. region (16 states) based in Los Angeles, and from 2000 to 2002, he was the executive director of sales and marketing with responsibility for overseeing vehicle distribution and sales promotion and incentive programs for the domestic business based in Detroit.
About CODA Automotive: Headquartered in Santa Monica, Calif., CODA is working to reduce dependence on oil and leading the way to a cleaner future by building 100% electric cars and transportation battery systems. CODA is working in a smart, inter-dependent way with a number of leading global technology and manufacturing companies to quickly and efficiently bring electric drive technology to market and jump start the electric car movement. Through its exclusive transportation and electric utility storage battery joint venture with Lishen Power Battery, CODA is also a leading designer and large-scale manufacturer of power battery systems. The American engineered, globally built CODA electric car will be available to consumers in 2010.
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